About me
DESIGN IS A TEAM SPORT
I’ve spent my career designing things that have to work in the real world. Brands, places, signs, environments, systems and experiences. That has meant working across disciplines and alongside clients, designers, architects, fabricators, installers and the people who ultimately use what we create.
Over time, my role has grown from designing the work to leading the conditions that make good work possible: setting creative direction, helping clients see possibilities, developing designers, connecting disciplines and building better ways for teams to work together.
I’m comfortable moving between the big idea and the details required to make it real. I believe the best design leaders can do both.
EXPERIENCE
Metaform Design Group
Founder / 2015–Present
Scott AG
Design Studio Manager / 2022–2025
Studio A.M.
Creative Agency Director / 2021–2022
Sign Pro Architectural
VP of Operations / 2015–2021
Sign Innovation
Vice President / 2003–2015
FastSigns
Operations / Corporate Trainer / 1997–2003
SELECTED IMPACT
Design Leadership
Led designers and multidisciplinary teams across branding, signage, wayfinding, environmental graphics, documentation, fabrication, and installation.
Client Leadership
Primary client-facing leader with developers, architects, ownership groups, civic agencies, and project teams from early concept through implementation.
Process & Team Development
Built workflow, scheduling, communication, mentoring, and handoff systems that improved clarity, accountability, and design-to-production coordination.
Design-Build Fluency
Practical knowledge of materials, fabrication, installation, code, field conditions, budgeting, and production realities informs the creative process.
James “JJ”
Potasiewicz
CREATIVE DIRECTOR
DESIGN LEADER
DESIGN-BUILD STRATEGIST
Pittsburgh, PA
jjpotasiewicz.com
jj@metaformdg.com
412.400.0047
I’m interested in helping the right team build a stronger, more visible, more client-facing design capability.
